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clipped from blog.inc.com

Following the (Virtual) Crowds

Posted by Max Chafkin at 5:11 PM

This month’s cover package, “The New Basics of Marketing,” went live on Inc.com yesterday. As the title suggests it’s a comprehensive guide to what’s new in online marketing—covering everything from social networks to text message advertising. In putting together the package, we frequently wrestled with this question: How much technology is too much? Which technologies are worth considering, and which ones should be left to the futurists, bloggers, and your children?

Should every CEO of every company spend the next few months building up a presence on Tubearoo, WikiHow, Furl and the 47 other must have networks on the list? Probably not. But, as we wrote in this month’s issue, every company should at least understand what social networks are all about. Read our story to find out why and then check out this sidebar for a guide to advertising on a handful of the top networks.

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