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The results of Speak Up!, a survey of South Africa's blogger community by 24.com, conducted by imagineNATION Alliance, are in, giving a clearer picture of this group of ‘vocal locals' who publish their thoughts and opinions online, regularly read and post comments on other blogs, and meet other bloggers offline.
While there has been some controversy over one particular slide of results, Bizcommunity.com spoke to qualitative research analyst Vincent Hofmann, also an avid blogger, whose overall impression is that it is a statistically valid body of research, implemented in a credible manner and delivered as such in a concise manner.
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