clipped from www.wordsellinc.com

Fifth, negative comments in and of themselves are unlikely in and of themselves to drive business away. Other readers are more interested in your response to a negative comment than the comment itself. For example, the comment “How come your sales rep never calls on me?!$*” by itself doesn’t look good. However, if you respond with, “We are extremely sorry about that. It is never our intention to ignore any customer. You will be hearing from your rep this afternoon, and we hope it’s not too late to rebuild our relationship,” you may find yourself actually attracting new business and turning indifferent customers into evangelists. Of, you could choose not to blog, and risk having customer tell twenty of his friends how unresponsive you are.