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W3C HTML Validation and Search Engine Optimization

It has been a while since I have posted some of Virante’s research to the blog, and a good friend and former COO Bob Misita called me out on it. I figured I would release some of the data from a recent study we did on the relationship of W3C HTML Validation and web page rankings. Because validation is quite complex, we chose to take a macro-look rather than our traditional methodology of getting individual sites into the SERPs via sitemaps and then tweaking individual independent variables.

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