It’s funny how often small business owners tell me
that the number one way they acquire new business is
by way of referral. Yet, when I ask what they do to
intentionally stimulate this powerful marketing
strategy, I get blank stares.
If you’re doing something right in your business,
you will get the accidental referral but, by
creating a systematic approach to consistently
generating referrals, you will find that your job of
marketing and selling can become a pretty simple
affair.
The following seven steps constitute the core
components used to build an effective referral
marketing system for your business.
