Don’t mistake your Ideal Client with your Target or Niche Market. They may share some similarities, but the differences are important enough to make a distinction.
Your ideal client is still in your target market, but now you’re making a distinction by identifying specific TYPES OF PEOPLE — personalities — that you PREFER to service. It’s those clients that you tell yourself “I can’t believe I’m getting paid to do this.“
Why does everything you’ve heard about marketing your business say you MUST choose a target market in order to be successful? It makes your job easier by knowing where to concentrate your marketing efforts!
