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According to a Rapleaf study, while both sexes still use social networking sites in huge numbers, women are the ones holding down the fort

If Slide and RockYou, two of the fastest-growing Web businesses, are any barometer for the future, the Internet is going to look pink. In other words, the future of social media is going to be all about the women. So if you're going to create the next hot Web 2.0 site and you want it to go viral, you'll target women.

It's no shock that men and women act differently online, just as they do in everyday life. The Web is an extremely social medium, and Web 2.0 is all about being social. Traditionally, men are the early adopters of new technologies. But when it comes to social media, women are at the forefront. At Rapleaf we conducted a study of 13.2 million people and how they're using social media. While the trends indicate both sexes are using social media in huge numbers, our findings show that women far outpace the men.

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