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Presentation Zen wins as a must-have book for every Marketer because the best insights come from Garr's perspective on uncovering your own creativity, how to plan a presentation, how to craft the story (and even how to find the story) along with great concepts on story boards and core presentation skill principles. Garr spends a chunk of time writing about how the concepts from the book, Made To Stick - Why Some Ideas Survive And Other Die, by Chip and Dan Heath are core to a successful presentation. Presentation Zen is superbly organized, clear and has tons of key Marketing insights.
A book on presentations with key Marketing insights? How so?
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