Many online entrepreneurs cringe at the thought of flashy sales letters with sugary-sweet testimonials backing up virtual information products set to change the world, and the prospect of guru marketers with that midas touch. Putting that aside, Internet marketing has the potential to be a very profitable online business venture and there are ways in which you can maintain your dignity while marketing information products.
While you may not like the sales letter format it clearly works - if it didn’t, it would be quickly rejected by the swelling body of successful internet marketers. Using a watered down version of this kind of marketing page can still help you convert to that all-important opt-in list before you approach direct marketing, while ensuring your credibility remains in tact.
