Kent returns for the first in a multi-part series examining the concept of talismans and mass media marketing. This can take a benign form such as a popular rock music album.
Or it can take a more malevolent form as does some political marketing.
Kent’s expertise in these areas is invaluable. Listen as he breaks down the characteristics of these marketing campaigns and explains the connections between their composition and success.
The remainder of the series will be posted next week. Stay tuned.
