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RSS and SEO: Implications for Search Marketers

A lot of people mistakenly lump blogs and RSS together, but RSS has infinitely more applications beyond just blogs!

There are some important tracking and measurement issues to consider when implementing RSS:

Some more "gotchas" if you don't set things up right:

  • You should own your feed URL (unless you want to be forever tied to Feedburner or whatever RSS hosting service you are using). Remember the days long ago when people put their earthlink.net email addresses on their business cards? Don't repeat that mistake with RSS feeds.

    • RSS is great for link building. Any SEO worth his/her salt should be making use of RSS as part of a link building strategy, or at least making plans to use it soon. In addition to RSS, there are some other effective blog-related link building strategies, like:

  • Getting onto bloggers' "blogrolls" (the list of their favorite blogs that they post on their site for all to see)
    • www.netconcepts.com/learn/rss.ppt.
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