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clipped from www.andrewdaum.com

How To Lose Your Current Customers, or not!

“There’s a fine line between fishing and standing on the bank and looking like an idiot” -Steven Wright

It’s a given that every Business must have a marketing strategy in place to generate new customers (advertising, direct mail, yellow pages, internet presence, email campaigns, social marketing, etc).

But what about our existing Customers?

Do you have a marketing strategy in place to keep the Customers you already have?… or do you just assume that;

Why do we lose Customers?

What are a few of the reasons you have lost Customers to the Competition?

  • Prices not competitive?
  • You give bad service?
  • Employees ran them off?
  • They think you are a scammer?
  • Maybe your location?
  • Or, I never gave it much thought – do not want to know why.

    • Let’s be honest… doing business with most of us is not like the Customer went to DisneyWorld. With all the advertising noise in the world – how can we expect them to remember us? We can’t – so we need to help them.

    clipped from www.andrewdaum.com
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