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Online Promotion Using Multiple Web Destinations

There are at least two reasons for using multiple web properties or destinations. First, each of these three can have a slightly different keyword focus. If you want to score well for three main keywords within your keyword group, each of these three can be optimized for one of these search terms. And second, the search engines often regard different types of web properties differently. Tightly focused blogs - especially if they are part of a larger site like blogger or wordpress often get crawled more often and are given more weight. Google owns blogger, so it makes sense that they might give blogger sites a bit of a leg up. Squidoo is another story again. Squidoo lenses (focused pages) often do well in search results - perhaps simply because the good ones are so tightly focused