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The American Marketing Association has revised the definition of marketing.You may have recognised, that in the past few years, the way which we communicate, share ideas and exchange value has dramatically changed.

People are discounting messages they encounter through the media, more than ever and marketers are forced to interact with customers on a wide variety of different channels. This, combined with the newfound power of individuals through social media, has called for a new definition to serve marketing practitioners and academics more appropriately.

Here is the AMA’s new definition of marketing:

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