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clipped from www.seanbohan.com

Ghost Blogging and Authenticity

David Mullen nails it with his post on “Save the Ghosts for Halloween”

Strategists, “gurus” and agencies need to stop treating their clients like junkies and acting as crack dealers. They need to stop “blogging for”, “communicating for” and “using social media” for their clients and work with the clients to develop a real sustainable culture within the communications (marketing and PR and events) teams of DOING THIS THEMSELVES. Are you really joining the users in a conversation if you are doing it by proxy (ghost blogger)? Acting as a filter between the user and the client is inherently INAUTHENTIC, FALSE AND WRONG.

In Social Media, WHO says it is as important as WHAT is said. Otherwise this will end up like press releases and advertising… and users will move on.

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