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Google Penalty Myths

Posted on September 15th, 2008

Is your site suffering a penalty? It is far too easy to attribute your site’s poor rankings to a penalty when, more often than not, another more straight-forward answer is available.

penalties normally impact webmasters who undertake egregious steps to optimize their site: comment spam, forum spam, guestbooks, poor cloaking, etc. Even then, most of the time these links are simply devalued.
penalties are normally only diagnosable when all other ranking factors appear in order. Is your site as old, have as many links, or as quality content as your competitors?
penalties normally impact sites in obvious ways. Did your site drop from the index altogether (ban)? Did all of your rankings drop in a uniform manner (# penalties)? Or were several keywords impacted and drops greater than 500+?
Unless some mix of the above list are true, chances you are not suffering a penalty. A couple of issues are more likely at play
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