Your Unique Story Proposition
You’ve likely heard of the need for a “unique selling proposition” (USP) in order to be successful in business. In essence, a USP is something that you offer customers or clients that your competitors do not.
Another way to think of your USP is as a “remarkable benefit.”
In direct response copywriting, the USP runs throughout the sales letter. It’s the unique promise that is
Start out by asking yourself a question. What is it that you offer customers or clients that your competitors do not?
If you can’t see it immediately, don’t give up. Often there’s something there that you take for granted, but others would find quite remarkable. If you are a service provider, you can always simply create something unique as part of your offering.
