0
POPS Eco-Group's "Message In The Bottle" "It's not for the point of the stunt or novelty, it's to make a statement about wastefulness," said Yaverbaum, president and founder of Ericho Communications. Tappening is targeting Coca-Cola because the company has yet to publicly identify the sources of Dasani water. Dasani's Web site states its water comes from the local water supply, and is filtered through reverse osmosis.
0
POPSWhat's Tappening? The Tappening campaign is capitalizing on viral buzz and celebrity seeding (reusable bottles were given to Cameron Diaz and Scarlett Johansson), as well as exposure from the Associated Press and Good Morning America. In the first 36 hours of business, 39,000 reusable bottles were sold.
8
POPSIf You Can't Read It, You Can't Pass It: readtovote.org About ReadtoVote.org: Co-founders of the highly acclaimed Tappening movement Mark DiMassimo and Eric Yaverbaum aim to create momentum and inspire all elected officials, as well as the general public, to actually read the bills being debated in our nation. ReadtoVote.org asks for a pledge to read these bills, and provides a link that allows visitors to easily download the major bills currently before Congress. DiMassimo and Yaverbaum plan to continue to invest in bold, brazen, educational marketing campaigns that focus on issues that are profoundly impacting the future of our country. http://readtovote.org/site/?page_id=2 http://twitter.com/readtovote
Pops
Newest Clips
Latest Comments
Most Pops
Print
Save
Turn on live update