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POPSUsing Social Media to sell Newspapers Newspapers are going through this transition crisis, from paper to electrons, from selling advertising space to... well, that's the crisis part. But some of them are using tools provided by social media to help them cope.
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POPSReputation 2.0 Very well said... no more brochure type websites!!!! No more first party validation while the public is mute on the truth. Thank God for Web 2.0!
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POPSFaceBook and My Space release targeted advertising. I absolutely believe that social network advertising potential has only barely begun to be realized. These moves by Facebook and MySpace advance the ball. But I am much more interested in new business models that leverage good old fashioned commerce on these sites. Buying stuff. Recommending products, and heck, even supporting causes with real currency, not just piles of pixels. Beyond the rich user data available, it is even more appealing to leverage the way real-world communications, gift-giving, and general interactions are being reiinvented on social networks. Social networkers are actually among the most statistically active e-commerce participants. They are teenagers (and older people) who are indeed pulling out credit cards and cash. They just don't yet have a way to do it in the company of their online friends.
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POPSHeadshift's Social Website I think that Headshift's website, in both its layout and content, is GREAT. What a nice clean way to explain and display the new web 2.0 architecture. Keep it clean and simple... stupid. Too many times I find agencies who I think "get" social media because of their client campaigns but then I go to their website and it is covered with Flash and static content. Kudo's to Headshift for keeping it simple... stupid. Very smart!
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POPSBad Social Media Campaigns I dont think the Microsoft vista blogger giveaway was a bad campaign.. but that can be argued. A social media campaign success-- the Nikon blogger program.
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POPSThe Day of the Longtail I was introduced to this video by Peter Hirshberg earlier in the year. Great video-- check out The Longtail by Wired's Chris Anderson if you like this.
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