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POPSFinding business in a down economy How to reach the top information technology professionals – C-level decision makers - from small to large biz, with an active purchase intent in proposal including ERP implementation, enterprise solutions, Oracle E-Business Suite(EBS), Financial • Supply Chain Management • Distribution • Human Resource Management Systems • Customer Relationship Management.
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POPSMicro Niche Finder This software also allows you to identify the different strategies of other sites and why they rank number 1 in Google or Yahoo and formulate the appropriate keywords and back-links that will be used to optimize your web page.
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POPSSocial network software Jonathan Mac's Blog on social networking software development, social networking website design & social media marketing.
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POPSYour Favorite 'Natural' Brands May Not Be What They Seem Marketing strategies have been fooling you, convincing you to trust that the niche brands continue to be small, environmentally conscious businesses with ecologically sound practices. In fact, they are frequently cogs in the giant corporate wheel. It is time to question how much the ownership and neglectful marketing of these "pseudo" responsible brands warrant crossing them off your shopping list. And it is time to find products more in tune with your values -- at least until they, too, get bought out by a large conglomerate.
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POPS GENETICALLY MODIFIED SUGAR BEETS: A BAD BET (AT THE WORST TIME)
BIOTECH PROMISES COME UP SHORT For more than a decade, biotech advocates spread promises of an unprecedented economic boom, but according to the San Francisco Chronicle, most of their hoopla remains “in the ‘promise’ category - and has been each year.” Their “smorgasbord of marketing claims,” writes the Asia Times, just adds to “the credibility problems that are piling up against genetic engineering.” The Wall Street Journal reported, “Not only has the biotech industry yielded negative financial returns for decades, it generally digs its hole deeper every year.” The Associated Press says it “remains a money-losing, niche industry.” In spite of their poor track record, advocates continue to convince politicians and others to invest in their infant technology. “This notion that you lure biotech to your community to save its economy is laughable,” said Joseph Cortright, an Oregon economist who co-wrote a report on the subject. “This is a bad-idea virus that has swept t
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POPSEffective link building strategy Today's internet business owners have their work cut out for them; there is more online competition in nearly every conceivable niche market than in any time before in the internet's history.
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POPSThe Marketer Review Sunday Carnival I'm sure, by now, most of you have heard of Blog Carnivals. Some of you may have even discovered The Marketer Review through a Carnival. Well, I'm happy to announce I'm starting a carnival of my own: The Marketer Review Sunday Carnival!
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POPSList of 125 Social Networking Sites Here's a great article and a fantastic list of 125 social bookmarking sites. If you haven't started using social bookmarking and networking, then this article will give you 125 places to start. If you find it overwhelming, check out some of the other references in this blog - especially the link to Jack Humphrey's Social Power Linking.
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POPSHow Much Will Advertisers Pay for a 1.5 Second Spot? I think this is absolutely an interesting and thought-provoking study in our post-broadcast, niche media world. "Life After the 30 Second Spot" (check out Joseph Jaffee's book on the subject) means media giants must work even harder to stay profitable and, indeed, desperate times sometime call for desperate studies. However optimistic and provocative, this study falls short because participants are actively engaged in TV and commercial viewing. They sit back, watch and report. However, today's TV viewer is not only fast forwarding the commercial, she is checking her email, downloading at iTunes and Skyping her pals during show breaks. Perhaps this type of environment was tested as well but I didn't see an indicatio of this in the report. Interested to know your thoughts- Should advertisers pay for your attention when you fast forward through their messages?
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POPSThe theory of the long tail
Interesting article which explains the concept of the long tail. For me as for others, its obvious and relates to every daylife, actually even us here at clipmarks are part of this reality. I read stuff and comment on what others say, but these people are distributed around the globe, and if I look at my immediate surrounding, friends and family, only few if at all are interested in same stuff like me, so although the long tail theory relates directly to distribution and marketing, I think it relates also to more aspects of our life, even if only as analogy. One more comment, as the theory is for real, content from the glob find itself to us, and distribution channels are created all the time, there is demand and there is supply, but its not the case (not for the short term at least) for video, where the content provider guard it, and will prevent its distribution in alternative channles, as long as they can, but even if they will let go, the distribution lines are not there,
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