Sorry, American ISPs. The possibilities of selling your heaps of lucrative data have now officially dried up. Overseas ISPs, however, (even British ones) seem likely to get away with this.
This approach (called behavioral targeting and already in service by ad networks that track users through so-called tracking cookies) undercuts traditional online publishers, who employ content to lure users and to sell adjacent ads. Now, the ISPs can sell advertisers direct access to the same users.
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