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POPS The Sell-Phone Revolution Already, mobile services use area codes, Zip Codes, and even Global Positioning System (GPS) data to return results for nearby businesses in response to a search for, say, coffee shops. The next step is to serve an ad for a steaming cup of java on a mobile Web page just as the cell-phone Web surfer is passing a Starbucks (SBUX ). Within five years, online ad networks such as TACODA and Specific Media Inc. plan to apply behavioral techniques"using surfing data"to target ads to broadband-enabled digital television. It's not hard to imagine the day when multiple TVs tuned to the same channel in the same household will serve up different ads. "There is no question behavioral targeting will be a major component of television," says Dave Morgan, TACODA's founder and chairman. Read full article >>> http://www.businessweek.com/magazine/content/07_17/b4031097.htm?campaign_id=rss_topStories
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POPSTop five tips to improve your local search results (3)Get your existing client to write review and rate your business. When so many people have listed their company in the local search results, more efforts are required to stay on top. Reviewing and rating makes lot of difference in this situation. If you have a good client base and if they are happy to write review, please ask them to do so. Also if you they are really good customers of yours, you can ask them to include some of the keywords in their review.
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POPSGeoEye-1, Google's Satellite Sends First Image In an interview for Wired magazine, GeoEye's vice president of communications and marketing, Mark Brender, explained, “This is the opposite of a spy satellite. Spies don't put info on the Internet and sell imagery. We're an Earth-imaging satellite, and we can sell our imagery to customers around the world who have a need to map and measure and monitor things on the ground. We're commercializing a technology that was once only in the hands of the governments. Just like the internet, just like GPS, just like telecom – all invented by the government. And now we are on the front end of the spear that is commercializing this technology.”
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POPSGoogle Skimps on it's own advertising.
I also heard Krispy Kreme donuts don't spend on Advertising. Why spend money, when you get known through word of mouth. It's clear how it works, they sell advertising, and allow those who advertise to create programs that include a google search engine with their own advertising or toolbar downloads.When it all comes down to it. a great product will advertise it's self. Two of the biggest functions of Advertising, seem to be to create salaries for public relations, and marketing executives, and for use as a tax deduction. There comes a point when there is enough liquidity, to pay the tax man continue development, and still give the share holders a significant profit. Why is is an archetype? It illustrates the way some advertising strategies have been almost worthless. Google is having their cart drawn by the horses from whom they already profit. They've learned how to create two links with the one click. I wonder if a Krispy Kreme donut would make it through customs?
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POPSMSN Behavioral Targeting Interesting notes about how all major Search Engines are now Behavioral targeting - email subscriptions, blogs, search queries, all tied together.
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POPSMaking Phones Easier to Use Duh. These guys are such dopes. Of course usability leads to success. Plus, the author of this article forgot that Apple ripped their menu off from Creative.
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