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POPS'Boycott Glenn' Sponsers Are Losing Revenue Beck has over three million viewers, most passionately loyal. On top of that, ColorOfChange draws membership from a demographic that is on average less affluent than Beck’s largely middle class viewership. So advertisers who withdraw are shooting themselves in the foot. And cost them it has. In the first three days of the DefendGlenn movement: 9,000 GEICO accounts gone 297 Ally Bank accounts closed 7,200 boycotting CVS 14,700 boycotting Sargento 10,000 Travelocity accounts cancelled And now it appears that claims made by ColorOfChange about the success of their effort to silence Glenn Beck were somewhat exaggerated (I’m being kind here). Several of the companies they claimed to have influenced did not advertise on the Beck program in the first place. It appears that the mainstream media just accepted the list of companies in the ColorOfChange press release and reported them without checking.
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POPSIs this an awakening???? I say it's about time. He is one of the worst representations of the American people out there. It's people like this we can't get along w/ the rest of the world. Rot in hell asshole.
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POPSGeico & KFC Embrace Consumer Generated Content I love reading posts about companies experimenting in this space. Proves that you don't have to spend a ton of money to do something effective. But, does it further prove that the 30 second spot is deader then ever? I don't know.
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POPSABC Sitcom Based on Geico Caveman Ummm, seriously? I really enjoy the commercials, don't get me wrong. But an entire sitcom based on the commercials. Don't expect this to last 13 episodes.
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