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POPSI click, therefore I am: Toward outsourcing our identity There are two complementary tendencies on the Net: one which encourages keeping multiple personalities, and the other which tends to gather them in a central personality. For instance, a survey said that most people on Twitter use more than one account and a site lets users create profiles for the different facets of their personality. We can set different email addresses (sometimes called “identities”) in email programs. Other tendencies are toward reunification, as in OpenID, a “way to use a single digital identity across the Internet.” Furthermore, many social sites we could be part of, like BlogCatalog and MyBloglog will show the identity we choose to when we visit blogs, leaving a trace of our path.