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POPSNHL Drives Buzz with Tweetups
This is a pretty cool casy study on how the National Hockey League (who haven't always been the best marketers) stimulated buzz and interest around the playoffs last year by holding tweet-ups in NHL cities. They did this in both playoff and non-playoff cities - so it was really targeted toward the hard-core fan who just enjoys the sport. When I was with Flying Dog Brewery, we had good success creating tweetups to build stronger awareness and relationships with our consumers. But the cool thing is that loyal consumer who would come to the event would almost always bring someone who was less familiar with the brand, so we got to talk to a partially new audience. The great thing about tweetups is that you can really build the event around any theme because the objective is to come and meet like-minded people. Whether it's the love of hockey, beer or charity event if you get the word out to the right people and throw out an interesting offer for their attendance, people will come
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POPSCompost Pile Friends they may not look nice but they are big helpers (most of the time). However, if you are concerned about the food web in your compost pile "breaking out," try the following tips: 1. Create a barrier by spreading a line of wood ash (not barbecue ash because of fat residues) or crushed egg shells around your compost pile. This will keep the activity contained within the pile. 2. A similar, but more lethal technique, is to sink small margarine containers full of stale beer, molasses and water, or yeast and water in the ground around the compost pile. Unsuspecting slugs, sow bugs, and earwigs will be attracted to the liquid, crawl inside, and drown. Earwigs can be sprayed with a solution of one tablespoon of liquid soap detergent combined with one quart of water. This will kill the earwigs that are doing damage and spare the helpful bugs that are eating dead organic material. (information from California Integrated Waste Management Board)
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POPS Hey... Want a Baby? The expression "life is cheap" seems to be true these days. Why in the hell are people like this even allowed to be parents? I guess they didn't think to place an ad in the newspaper. They could've got a lot more from prospective baby seekers. Don't attack me for that statement. It's more a reality than you might know. Anyway...I'm just glad they don't have it any more (the baby that is). But knowing how things things go in our wonderful courts these days, it's possible they can get custody restored. That is if they want the poor thing.
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POPSphoto: Grief More: After a hunter killed her mother, Dorothy was sold as a “mascot” to an amusement park in Cameroon. For the next 25 years she was tethered to the ground by a chain around her neck, taunted, teased, and taught to drink beer and smoke cigarettes for sport.In May 2000 Dorothy—obese from poor diet and lack of exercise—was rescued and relocated along with ten other primates. As her health improved, her deep kindness surfaced. She mothered an orphaned chimp named Bouboule and became a close friend to many others, including Jacky, the group’s alpha male, and Nama, another amusement-park refugee… Sanaga-Yong was founded in 1999 by veterinarian Sheri Speede (pictured at right, cradling Dorothy’s head; at left is center employee Assou Felix). Operated by IDA-Africa, an NGO, it’s home to 62 chimps who reside in spacious, forested enclosures. :cry:
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POPS2012 Is Already Here "It started off same as always; coupla fossils saying how our Banjo Patterson was a better poet than Walt Whitman, how Con the Fruiterer is funnier than Seinfeld, only they're Aussies so no one knows about 'em," recalled witness Kevin Porter. "Then this bloke Martin pipes up and says Australia's main problem is that it's stuck in Australia, and everybody says 'Too right!'" "Well, it made sense at the time," Porter added. By 2 a.m., powered by national pride and alcohol, the 3-million-square-mile land mass was barging eastward through the Coral Sea and crossing into the central Pacific, leaving a trail of beer cans and Chinese take-away in its wake. When dawn broke over the Northern Hemisphere, the continent suddenly found itself, not only upside down, but smack in the middle of the Atlantic, and according to most of its 19 million inhabitants, that's the way it's going to stay.
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POPSRandom Thoughts One good turn gets most of the blankets. There are two kinds of pedestrians -- the quick and the dead. If quitters never win, and winners never cheat, then who is the fool who said "Quit while you're ahead"? Marriage is the triumph of imagination over intelligence. Second marriage is the triumph of hope over experience. I used to be indecisive. Now I'm not sure. What happens if you get scared half to death twice? Multitasking: Screwing up several things at once. Artificial intelligence is no match for natural stupidity.
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POPS Examples Of What Not To Do at The Heartland Institute. "Not only has it failed to cover many people, but all the false promises surrounding it have distracted Maine from doing anything that would actually help improve the situation." 'Costly, Ineffective Failure' "Maine has one of the highest state and local tax burdens. We should not be adding more taxes for this boondoggle, particularly at a time when Maine families are struggling with record high gas and heating oil prices and an uncertain economy." Past a 'Train Wreck' John Garven, president-elect of the Illinois State Association of Health Underwriters, concurs. "Dirigo is the more 'mature' of the * two programs, and it is already past the train wreck stage ." * Massachusetts 'universal health care' schemes Maine Residents Angered by Expansion of Dirigo Program Subsidy
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POPSObama Has Won The 100 Metres at The 2012 London Olympics
Thus, with President Wilson alone, the Nobel Peace Prize death toll is over 50 million and counting. Occasionally the peace prize has gone to actual peace negotiators but usually, per Teddy Roosevelt, when there was nothing left to negotiate. Carlos Saavedra Lamas got his in 1936 for mediating between Bolivia and Paraguay in the Chaco War (1932-35). Both nations were exhausted, 100,000 soldiers were dead, and the Chaco was--as it had been and remains--a vast, useless weed patch. Likewise, Betty Williams and Mairead Corrigan (1976) and John Hume and David Trimble (1998)--the four of them were standing around when, after 500 years, the fool residents of my ancestral homeland ran out of ammo and beer. Of course, if you go around giving prizes left and right (mostly left) for more than a century, you're bound to give some to worthy people once in a while. With the Nobel committee this usually involves the Red Cross (1901, 1917, 1944, 1963). But the Red Cross doesn't bring peace . . .
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POPS Miller Time Sure, the last Beer Summit was an empty political gesture, something Obama was forced into after he stepped in it.* This one could actually be meaningful, if everyone behaves, sincerely tries to become a better person … which is asking a lot, I know. Likelihood of it happening? Zip. But maybe the White House Press Corps, which initiated the last Beer Summit, could try to prompt this one. By asking the president about it, like they did last time. Checking Google news, not seeing that has happened. * Boston Herald, take a bow. Fired the twin rockets of Sgt. Crowley’s distinctly unracist past and his position as a police academy racial profiling instructor that blew up that race thing in Gates’ and Obama’s faces. I remember watching Gates on CNN that afternoon, and the president at his press conference that night, thinking, “Have a good time, guys. Rockets impact in the a.m.” If Skip had just returned our calls …
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