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POPSEarth is upside down • “Man must stop pollution and conserve his resources, not merely to enhance existence but to save the race from the intolerable deteriorations and possible extinction,” The New York Times editorial, April 20, 1970. • “By 1985, air pollution will have reduced the amount of sunlight reaching earth by one half...” Life magazine, January 1970. • “Population will inevitably and completely outstrip whatever small increases in food supplies we make,” Paul Ehrlich, interview in Mademoiselle magazine, April 1970. • “...air pollution...is certainly going to take hundreds of thousands of lives in the next few years alone,” Paul Ehrlich, interview in Mademoiselle magazine, April 1970. • Ehrlich also predicted that in 1973, 200,000 Americans would die from air pollution, and that by 1980 the life expectancy of Americans would be 42 years. • “It is already too late to avoid mass starvation,” Earth Day organizer Denis Hayes, The Living Wilderness, Spring 1970.