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POPSGoogle vs Yahoo Yahoo revenues depend on users going to their site; Google revenues depend on users going to other sites, not only to google.com.
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POPSYahoo Mail Outlook - "Because of the new interface, we've seen an increase in the average session time for Mail users"
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POPSüber profile or super filter advertising in social networks: banners - dead, search word marketing - will die soon, media convergence, low acceptance of commercial messages; über profile or super filter - people tired of filling registrations & worried about privacy - IDENTITITY 2.0 Category - big impact on ad budgets
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POPSmyspace bandwidth wastage MySpace users hotlink images located on other websites, found via Google Images, resulting in traffic increase for site owners
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POPSmyspace 400 ad servers MySpace ad servers: 3.7 billions views per day, customized DoubleClick 5, 400 servers. Problems monetizing traffic - trying to go to mobile/international to earn at least $2/user per month.
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