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    POPS    World's Most Powerful Women do it again
    trendagitator
    by trendagitator  8-31-2007   
     Trend Agitator is actively tracking and interviewing powerful women who lead the consumer products sector. Here's a great profile of several on our watch list. The full article appears at: http://www.forbes.com/2007/08/30/most-powerful-women-biz-07women-cz_em_cs_0830power_land.html
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    POPS    New Luxuries | Technology & Performance brands deliver
    trendagitator
    by trendagitator  4-24-2007   
     Luxuries for the new millenium are defined by technology, performance and practicality. Products and services that offer consumers solutions to busy, multi-tasking schedules fit easily into their high-performance, high-impact days. Garments woven with silver provide thermal and antimicrobial benefits. Athleisure footwear provides all-day convenience and delivers on style. Even FedexKinkos provides the one-stop convenience imperative for brand survival in our performance-driven culture. Bookmark Trend Agitator to track emerging brand leaders in these new luxury categories.
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    POPS    Level Paying Field | Celeb Women Pay to Split
    trendagitator
    by trendagitator  4-19-2007   
     Celeb divorces where women pay to split indicate a growing global trend of female power. As high profile women accumulate - and lose - the acutrements of success, they also bear the costs.
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    POPS    40-somethings Fit, Fabulous and infertile?
    trendagitator
    by trendagitator  4-11-2007   
     40-something women may have redefined the health-conscious lifestyle but biology is less forgiving. Can these high-achiever GenJonesers overcome the fertility obstacles of delayed childbirth?
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    POPS    40-something Celebrity Moms
    trendagitator
    by trendagitator  4-11-2007   
     Delaying childbirth is a Generation Jones phenomenon. Trend Agitator is tracking 40-something women, including a number of high profile celebs, who make up this group.
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    POPS    40-something Shoppers are Fit & Frustrated
    trendagitator
    by trendagitator  4-6-2007   
     Time and again 40-something women speak about being fit, frustrated and underserved in today's apparel market. Trend Agitator is tracking the GenJones trend.
    — end of the list —

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