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POPSMeaning is Currency | Billionaire Strikes for Justice Former Yukos oil billionaire Mikhail Khodorkovsky is on a hunger strike to protest the denial of life-saving AIDS medication to his former lawyer while in prison. This story perfectly illustrates a key social trend we are following at TREND AGITATOR. Meaning has become the new currency as consumers prioritize deeper meaning over wealth to balance their complex lives.
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POPSSocial Networks impact Brand-Consumer Relationships With new platforms for broadcasting personal opinions, likes and dislikes and product reviews, SNs put consumers in charge of managing the brand-consumer relationship. Now, a bad customer experience potentially reaches 10,000 people and a personal endorsement from a friend could be priceless. As Trend Agitator tracks this fast-moving phenom, expect IT innovation to capture and monetize the SN endorsement opportunity in the near term.
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POPSSurvey: Social Networkers Shopping Desires Unfulfilled A survey commissioned by the AMA shows how many social networkers are interested in holiday shopping on their favourite sites. IT insiders call this shopping cart abandonment - an unfulfilled desire, an unmet opportunity to capture consumer interest. As Trend Agitator continues researching ecommerce trends, we're certain it won't be long before this rich opportunity is addressed.
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POPSTrue Luxury | When Goods Provide More Than They Cost Tyler Cowen, my fave pop economist, touched on a subject I discussed at last fortnight's Luxury Marketing Council's panel discussion. True luxury in today's segmented economy is absolutely anything that gives back more than it costs. Read his blog for more no-nonsense wisdom on Satanists, weather patterns and the working poor.
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POPSMeet Conference | Corporates Still Rule Content Space Although upstart content creators have forever changed the media distribution game, the Forbes MEET conference reveals big corporations still rule the content space with their financial resources, distribution power and marketing platforms. Disney's Bob Iger sums it up.
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POPSNow it's Nobody's Secret | What's Behind the Lingerie Trend What's behind the rising lingerie fashion trend? No longer a private matter, intimate apparel has become a key accessory, a status symbol of beautiful workmanship to flaunt and a subtle cue of feminine power. But more importantly, it signals a collective social obsession with self-revelation, public disclosure and exposing our most private details. Consider it the style equivalent of social networking, YouTube uploads and intimate blog postings. What was private is now widely public. What used to be a shameful indiscretion is now a boldly broadcasted message. Go ahead, reveal yourself!
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POPSMicrosoft Buys Stake in Facebook The battle for face time with the rapidly growing social networking community and Microsoft's acquisition of Facebook underscores the vast opportunity to monetize friendships, hobbies and online social interactions. Watch for more on this topic as Trend Agitator continues interviews and research within the digital media community.
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POPSInvesting in Fashion | CEOs vs Designers?! In our continued series, "Investing in Fashion," Trend Agitator suggests today's WWD article exploring the importance of synergy between CEOs and Designers for success in the undisciplined world of fashion commerce.
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POPSSleep Becomes our Most Valued Commodity Foresight experts predict sleep may soon become one of our most valued commodities. In an increasingly stressed, compressed and frenetic world, the luxury of sleep and rest is something consumers are just beginning to understand.
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POPSDefining the Luxury Consumer | Who Are They? As Trend Agitator tracks the future of global luxury, we note this definitive identity of high-worth consumers as provided by the Luxury Institute: The top 10% wealthiest U.S. Households based on Net Worth 11 million households who can choose to live a 360-degree luxury lifestyle Own 70% of all the wealth in the U.S. Average net worth of $3.1 million Average annual income of $256,000 Earn 45% of the aggregate annual income in the U.S. For most luxury goods and services firms, these are the 20% or less of the clients who deliver 80% of the profits.
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POPSWorld's Most Powerful Women do it again Trend Agitator is actively tracking and interviewing powerful women who lead the consumer products sector. Here's a great profile of several on our watch list. The full article appears at: http://www.forbes.com/2007/08/30/most-powerful-women-biz-07women-cz_em_cs_0830power_land.html
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POPSBigger than Barbie Inspires Global Craft Awareness The success of craft collaborative Monkeybiz continues to inspire fashion folk from Cape Town to Madison Avenue to the close-knit art associations in Los Angeles. Much love to Splash writer Veronica Sims for mentioning our upcoming CRAFT TO CATWALK project in her fab review.
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POPSLiving in her Moment Again | Zandra Rhodes Shines On The flamboyant doyenne of the British punk scene, Zandra Rhodes is back in the spotlight with her trademark exuberant prints and new licensing ventures in makeup, bags and jewelry. From pricey furs to disposal chic at Top Shop, her laissez faire illuminates how trading up and trading down works simultaneously in this consumer curated market. See Trend Agitator's Interviews section for our one-on-one chat with the colorful creator.
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POPSThe Future of Flight is Luxury Lounges Continuing our focus on mass luxury this week, here's confirmation that the future of flight is luxury lounges - where pampering amenities rival 5-star hotels and (jet)lag time is upgraded to spa time with the swipe of a membership card.
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POPSMake the Product and Outsource Retailing This is an era of experts and specialists, niche businesses and collaborative partnerships. By focusing business strategy on core expertise and outsourcing the rest, brands are meeting development goals and achieving financial success. As avid trend trackers, Trend Agitator is watching the outsourced upswing closely. Read the blog for more.
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POPSBrooklyn Style | Artesan Collectives Taking Hold According to NY Times Urban Eye today, coops like the Brooklyn Collective attract multimedia artists for collaborations, custom orders and community building. Learn more about these creative hives at Trend Agitator where we're tracking the crafty collective uptrend and posting new insights daily.
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POPSFrom Folksy to Chic | Runways Inspired by Crafty Set According to NY Times Urban Eye today, many runway shows have taken artistic cues from the crafty set. Here at Trend Agitator we've been tracking this movement for quite some time. Catch our curatorial debut in an upcoming show with CAFAM entitled FROM CRAFT TO CATWALK or follow our progress on the blog.
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POPSResume Trends in the Internet Age In the Internet Age, key words and tagging are an integral part of brand marketing - and personal networking. As Trend Agitator tracks trends in ecommerce, this article serves notice to extend these valuable tools into the resume broadcast strategy.
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POPSEmployment Trends | Mission Critical Jobs Increase Employment trends continue to underscore the importance of knowledge workers and skilled resources in an ever-changing global economy. As our world becomes more borderless thru trade, jobs increase in key skilled categories (like security and law enforcement posts, including new border patrol agents, customs officers, immigration agents, food inspectors, criminal investigators and airport screeners) that protect national security. Trend Agitator is following these employment shifts as part of an ongoing focus on consumer trends and market strategy. How can your business adapt to these critical job changes? Let's talk!
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POPSSocial Network Technology Enters Business World Social networking technologies like blogs, videos, mashups and wikis are so popular, they'll soon be coming to a workstation near you. The Trend Agitator team has been tracking this uptrend within the ecommerce and consumer sector. Read more on the blog.
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POPSBrandertainment Influences Luxury Retail In an era of brandertainment, savvy retailers offer excitement, entertainment and access to unique experiences consumers crave. Trend Agitator is tracking this important phenom thru its blog and clipmarks files.
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POPSEmopunk Culture on the Rise Trend Agitator readers, get your insider's guide to Emo culture here. This alternaculture is on the rise and quickly moving from microcosm to megatrend. With brands like Hurley on the ready, expect to see mainstream interpretations of this petulant, intensely inked universe at an A-mall near you!
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POPSBusiness Success Depends on SMART Measures Trend Agitator is always hungry for real world brand development tips to share in seminars and with its clients. This excerpt offers a concise formula for setting goals and calculating small business success - one step at a time.
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POPSNew Luxuries | Technology & Performance brands deliver Luxuries for the new millenium are defined by technology, performance and practicality. Products and services that offer consumers solutions to busy, multi-tasking schedules fit easily into their high-performance, high-impact days. Garments woven with silver provide thermal and antimicrobial benefits. Athleisure footwear provides all-day convenience and delivers on style. Even FedexKinkos provides the one-stop convenience imperative for brand survival in our performance-driven culture. Bookmark Trend Agitator to track emerging brand leaders in these new luxury categories.
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POPSA Stitch in Time | St John Returns to Core In this age of aesthetics, the St John brand commands all the requisite trappings of a fashion dynasty. Though perhaps we’ll never unravel the threads of rumor and secrecy surroundings its Irvine-based compound, Trend Agitator is tracking this brand's struggle with evolution, its public quest for identity and the response from its loyal consumer base of mature women who still consider double knit separates de rigueur armor for their professional, polished lives.
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POPSWedding Lites | Responsible Nuptuals As ecoculture gains momentum, going green influences every aspect of our lives from automotive to shelter to nuptuals. A backlash to Hollywood's cartoonishly lavish lifestyles, consumers favor Small as the New Big. Read more on this trend at http://TrendAgitator.com
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POPSMakeup For Men... bringing machosexual back Trend Agitator is tracking the evolution of the machosexual. Streamlined muscles and natural manly grooming define today's urban male. He's competitive, polished and looking for simplified solutions to give him a leading edge.
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POPS40-something Celebrity Moms Delaying childbirth is a Generation Jones phenomenon. Trend Agitator is tracking 40-something women, including a number of high profile celebs, who make up this group.
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POPSSt John Fails Again to Reinvent Brand Failing to knit together a cohesive corporate image with either Angelina Jolie or Giselle, creative director Kelly Gray is back at the helm - again! Is this brand unravelling for the last time?
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POPSDisney Achieves Fashion Week Presence At an outrageous media party during Mercedes Benz Fashion Week (Feb 2006), Disney made its Los Angeles runway debut. The event was conceived by Trend Agitator's founder and paired contemporary fashion label Petro Zillia with Alice in Wonderland for an inside-out upside-down extravaganza that drew 800 industry VIPs, influencers and celebrities, establishing credibility within the west coast fashion industry for the world's largest licensor.
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