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POPSVintage Watches are Big Business Much like an art collection, vintage watches can be big business for their affluent collectors. These high ticket toys are rapidly becoming a seconary - and even primary - investment tool for luxury consumers, particularly because they offer status and functionality as they appreciate. Now that's a timely portfolio building strategy!
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POPSNation Branding | Israel Lays a New Foundation At a networking function sponsored by the Israeli Consulate Bevery Hills a couple weeks ago, distinguished thought leaders and digital media entrepreneurs discussed the important topic of shaping global perception around nation branding. "All it takes is one visit," declared Gilad Millo, Consul for Media and Public Affairs. A deceptively simple strategy, but he may be right - I went last summer and can't stop talking about it.
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POPSBands as Brands | New Deals for New Times In an era of slipping record sales, free downloads and escalating tour costs, bands now have a new brand building strategy. Much like licensing deals used by big brands, these new 360 contracts earn bands a greater share of royalties on the back end - future sales, promotional merchandise, ringtones and VIP concert packages.
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POPSMake the Product and Outsource Retailing This is an era of experts and specialists, niche businesses and collaborative partnerships. By focusing business strategy on core expertise and outsourcing the rest, brands are meeting development goals and achieving financial success. As avid trend trackers, Trend Agitator is watching the outsourced upswing closely. Read the blog for more.
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POPSResume Trends in the Internet Age In the Internet Age, key words and tagging are an integral part of brand marketing - and personal networking. As Trend Agitator tracks trends in ecommerce, this article serves notice to extend these valuable tools into the resume broadcast strategy.
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POPSEmployment Trends | Mission Critical Jobs Increase Employment trends continue to underscore the importance of knowledge workers and skilled resources in an ever-changing global economy. As our world becomes more borderless thru trade, jobs increase in key skilled categories (like security and law enforcement posts, including new border patrol agents, customs officers, immigration agents, food inspectors, criminal investigators and airport screeners) that protect national security. Trend Agitator is following these employment shifts as part of an ongoing focus on consumer trends and market strategy. How can your business adapt to these critical job changes? Let's talk!
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POPSBrand Equity vs Brand Performance - Why Choose? As change agents, brand consultants and strategic visionaries become a de facto part of senior management teams, a new debate emerges about brand equity vs brand performance or merchants vs marketers. This powerful article cuts thru the clutter with finesse.
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POPSLuxury Brands Are Tastemakers in All Segments Mastery of today's marketplace doesn't just mean category dominance, it requires broad consumer trust. As leaders in luxury like Versace, Ferragamo and Prada explore the domain of transportation and technology, they serve discerning, loyal consumers with fashion-forward offerings in these key segments.
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POPSShort Circuit | Circuit City's Dangerous Race to Bottom In a dangerous race to the bottom, Circuit City has chosen wage cost-cutting as its profitability strategy. Perhaps they should study Costco's successful formula of fair wage practice, employee-incented productivity and increased operating margins. This insightful article adds that "in almost all industries, productive, higher-paid workers can more than cover the costs of their salaries and benefits, if they are managed appropriately."
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POPSBusiness Success Depends on SMART Measures Trend Agitator is always hungry for real world brand development tips to share in seminars and with its clients. This excerpt offers a concise formula for setting goals and calculating small business success - one step at a time.
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POPSBusiness Success Fueled by Tools & Resources Dreaming about success just isn't enough today, even for innovative visionaries. Without real-world tools and allocated resources growth goals simply aren't a reality. Yet so many business leaders can't seem to take that leap of faith.
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POPSSt John Fails Again to Reinvent Brand Failing to knit together a cohesive corporate image with either Angelina Jolie or Giselle, creative director Kelly Gray is back at the helm - again! Is this brand unravelling for the last time?
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