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POPSA Stitch in Time | St John Returns to Core In this age of aesthetics, the St John brand commands all the requisite trappings of a fashion dynasty. Though perhaps we’ll never unravel the threads of rumor and secrecy surroundings its Irvine-based compound, Trend Agitator is tracking this brand's struggle with evolution, its public quest for identity and the response from its loyal consumer base of mature women who still consider double knit separates de rigueur armor for their professional, polished lives.