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POPSSocial Networks impact Brand-Consumer Relationships With new platforms for broadcasting personal opinions, likes and dislikes and product reviews, SNs put consumers in charge of managing the brand-consumer relationship. Now, a bad customer experience potentially reaches 10,000 people and a personal endorsement from a friend could be priceless. As Trend Agitator tracks this fast-moving phenom, expect IT innovation to capture and monetize the SN endorsement opportunity in the near term.
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POPSSurvey: Social Networkers Shopping Desires Unfulfilled A survey commissioned by the AMA shows how many social networkers are interested in holiday shopping on their favourite sites. IT insiders call this shopping cart abandonment - an unfulfilled desire, an unmet opportunity to capture consumer interest. As Trend Agitator continues researching ecommerce trends, we're certain it won't be long before this rich opportunity is addressed.
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POPSRock You Widgets help your site look more like, you! Much like those cute emoticons produced by IncrediMail, RockYou creates tiny personalized widgets that help your social network site look more like, well, you! Wallpapers, graffiti, words and photos are critical to self expression on these virtual billboards. While helping you rock, they're also helping advertisers rock and of course the company's 27-year-old founder who, thanks to new open platform sharing applications, quite possibly rocks the hardest of all.
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POPSFacebook's New Ad Platform - It's all about the Consumer Amid all the talk about user created content, the ecommerce potential of social networking sites and why relationships on Facebook are worth $15B, one thing is clear. Marketing gurus are salivating at the potential of monetizing where you and your friends go, shop and interact online. Newly announced Facebooks Ads and Facebook Beacon make consumers more central to this opportunity than ever before.
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POPSNow it's Nobody's Secret | What's Behind the Lingerie Trend What's behind the rising lingerie fashion trend? No longer a private matter, intimate apparel has become a key accessory, a status symbol of beautiful workmanship to flaunt and a subtle cue of feminine power. But more importantly, it signals a collective social obsession with self-revelation, public disclosure and exposing our most private details. Consider it the style equivalent of social networking, YouTube uploads and intimate blog postings. What was private is now widely public. What used to be a shameful indiscretion is now a boldly broadcasted message. Go ahead, reveal yourself!
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POPSMicrosoft Buys Stake in Facebook The battle for face time with the rapidly growing social networking community and Microsoft's acquisition of Facebook underscores the vast opportunity to monetize friendships, hobbies and online social interactions. Watch for more on this topic as Trend Agitator continues interviews and research within the digital media community.
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POPSFewer Coupons Means Poor Sales for Macys As we track the impact of social networking and advertising strategies in ecommerce, this story in The New York Times about Macy's disaster in cutting coupons makes an interesting read. For this beleaguered retailer, online coupons may offer a cheaper and more rewarding incentive than direct mail.
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POPSSocial Network Technology Enters Business World Social networking technologies like blogs, videos, mashups and wikis are so popular, they'll soon be coming to a workstation near you. The Trend Agitator team has been tracking this uptrend within the ecommerce and consumer sector. Read more on the blog.
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