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POPSVintage Watches are Big Business Much like an art collection, vintage watches can be big business for their affluent collectors. These high ticket toys are rapidly becoming a seconary - and even primary - investment tool for luxury consumers, particularly because they offer status and functionality as they appreciate. Now that's a timely portfolio building strategy!
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POPSTrue Luxury | When Goods Provide More Than They Cost Tyler Cowen, my fave pop economist, touched on a subject I discussed at last fortnight's Luxury Marketing Council's panel discussion. True luxury in today's segmented economy is absolutely anything that gives back more than it costs. Read his blog for more no-nonsense wisdom on Satanists, weather patterns and the working poor.
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POPSInvesting in Fashion | CEOs vs Designers?! In our continued series, "Investing in Fashion," Trend Agitator suggests today's WWD article exploring the importance of synergy between CEOs and Designers for success in the undisciplined world of fashion commerce.
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POPSFendi & Mass Luxury Conquer the Great Wall Whether or not this audacious fashion show was truly visible from the moon as LVMH chairman Bernard Arnault suggested, it was a palpable spectacle signaling the official arrival of mass luxury in China. More than "positioning Fendi for the next 50 years," it underscores that elite brands have and will continue to double revenues thru emerging markets and mass luxury offerings.
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POPSSleep Becomes our Most Valued Commodity Foresight experts predict sleep may soon become one of our most valued commodities. In an increasingly stressed, compressed and frenetic world, the luxury of sleep and rest is something consumers are just beginning to understand.
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POPSDefining the Luxury Consumer | Who Are They? As Trend Agitator tracks the future of global luxury, we note this definitive identity of high-worth consumers as provided by the Luxury Institute: The top 10% wealthiest U.S. Households based on Net Worth 11 million households who can choose to live a 360-degree luxury lifestyle Own 70% of all the wealth in the U.S. Average net worth of $3.1 million Average annual income of $256,000 Earn 45% of the aggregate annual income in the U.S. For most luxury goods and services firms, these are the 20% or less of the clients who deliver 80% of the profits.
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POPSThe Future of Flight is Luxury Lounges Continuing our focus on mass luxury this week, here's confirmation that the future of flight is luxury lounges - where pampering amenities rival 5-star hotels and (jet)lag time is upgraded to spa time with the swipe of a membership card.
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POPSMass Luxury A Success Symbol in Emerging Markets As unprecidented wealth builds in emerging markets, a desire for mass luxury increases as an important symbol of success. Apparel, leathergoods, jewelry, cars and exotic pets are quickly becoming the indicators of a life well lived in these rapidly changing communities. Iconic creative director Tom Ford concurs:
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POPSBrandertainment Influences Luxury Retail In an era of brandertainment, savvy retailers offer excitement, entertainment and access to unique experiences consumers crave. Trend Agitator is tracking this important phenom thru its blog and clipmarks files.
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POPSLuxury Brands Are Tastemakers in All Segments Mastery of today's marketplace doesn't just mean category dominance, it requires broad consumer trust. As leaders in luxury like Versace, Ferragamo and Prada explore the domain of transportation and technology, they serve discerning, loyal consumers with fashion-forward offerings in these key segments.
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POPSHaute Luxuries | No End in Sight As brand strategists track the Trading Up movement, news from the 6th annual Luxury Summit comes as no surprise. The good news is luxury is hot and ever-discerning consumers increasingly reward brands that provide excellence, excitement and access to prestige.
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POPSNew Luxuries | Technology & Performance brands deliver Luxuries for the new millenium are defined by technology, performance and practicality. Products and services that offer consumers solutions to busy, multi-tasking schedules fit easily into their high-performance, high-impact days. Garments woven with silver provide thermal and antimicrobial benefits. Athleisure footwear provides all-day convenience and delivers on style. Even FedexKinkos provides the one-stop convenience imperative for brand survival in our performance-driven culture. Bookmark Trend Agitator to track emerging brand leaders in these new luxury categories.
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POPSHaves and Have Nots Today's Forecast -1.5M foreclosures expected in the US this year. And a perfect day for tossing a $195 Chanel pigskin. As the divide between haves and have nots widens, new symbols of luxury provide startling insight into an increasingly polarized economy.
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