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POPSBands as Brands | New Deals for New Times In an era of slipping record sales, free downloads and escalating tour costs, bands now have a new brand building strategy. Much like licensing deals used by big brands, these new 360 contracts earn bands a greater share of royalties on the back end - future sales, promotional merchandise, ringtones and VIP concert packages.
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POPSInvesting in Fashion | CEOs vs Designers?! In our continued series, "Investing in Fashion," Trend Agitator suggests today's WWD article exploring the importance of synergy between CEOs and Designers for success in the undisciplined world of fashion commerce.
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POPSFendi & Mass Luxury Conquer the Great Wall Whether or not this audacious fashion show was truly visible from the moon as LVMH chairman Bernard Arnault suggested, it was a palpable spectacle signaling the official arrival of mass luxury in China. More than "positioning Fendi for the next 50 years," it underscores that elite brands have and will continue to double revenues thru emerging markets and mass luxury offerings.
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POPSTodd Oldham Leads Old Navy Makeover As industry insiders debate The Gap's struggle for solvency, Todd Oldham's recent appointment as creative director for Old Navy receives mixed reviews. Thanks to Leslie Ernest for including my two cents in this LA Times article.
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POPSPost Apocalyptic Fear inspires NY Fashion Week Fear and uncertainly are significant motivators in the consumer sector. As Mercedes Benz Fashion Week in New York concludes, we see themes of political and economic uncertainty unfolding, inspiring runway trends and reflecting the collective consumer consciousness.
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POPSDesign South Africa Debuts at MAGIC A coop of 11 designers from South Africa debuted at MAGIC, showcasing the diversity of styling, culture and color that embodies this complex nation. The Skyline Studios president and founder Debra Stevenson provided market prepardenss training and brand consulting services as part of her support f the Proudly South African campaign.
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POPSBigger than Barbie Inspires Global Craft Awareness The success of craft collaborative Monkeybiz continues to inspire fashion folk from Cape Town to Madison Avenue to the close-knit art associations in Los Angeles. Much love to Splash writer Veronica Sims for mentioning our upcoming CRAFT TO CATWALK project in her fab review.
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POPSLiving in her Moment Again | Zandra Rhodes Shines On The flamboyant doyenne of the British punk scene, Zandra Rhodes is back in the spotlight with her trademark exuberant prints and new licensing ventures in makeup, bags and jewelry. From pricey furs to disposal chic at Top Shop, her laissez faire illuminates how trading up and trading down works simultaneously in this consumer curated market. See Trend Agitator's Interviews section for our one-on-one chat with the colorful creator.
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POPSLuxury Brands Are Tastemakers in All Segments Mastery of today's marketplace doesn't just mean category dominance, it requires broad consumer trust. As leaders in luxury like Versace, Ferragamo and Prada explore the domain of transportation and technology, they serve discerning, loyal consumers with fashion-forward offerings in these key segments.
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POPSA Stitch in Time | St John Returns to Core In this age of aesthetics, the St John brand commands all the requisite trappings of a fashion dynasty. Though perhaps we’ll never unravel the threads of rumor and secrecy surroundings its Irvine-based compound, Trend Agitator is tracking this brand's struggle with evolution, its public quest for identity and the response from its loyal consumer base of mature women who still consider double knit separates de rigueur armor for their professional, polished lives.
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POPSDisney Achieves Fashion Week Presence At an outrageous media party during Mercedes Benz Fashion Week (Feb 2006), Disney made its Los Angeles runway debut. The event was conceived by Trend Agitator's founder and paired contemporary fashion label Petro Zillia with Alice in Wonderland for an inside-out upside-down extravaganza that drew 800 industry VIPs, influencers and celebrities, establishing credibility within the west coast fashion industry for the world's largest licensor.
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POPSAmerican Apparel is the New GAP There is a trend arch for every idea. For poorly performing GAP, the opportunity may be over. Instead American Apparel combines West Coast Cool, with responsible manufacturing, Brandertainment and value. This is how to offer basics for a new generation!
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