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POPSSurvey: Social Networkers Shopping Desires Unfulfilled A survey commissioned by the AMA shows how many social networkers are interested in holiday shopping on their favourite sites. IT insiders call this shopping cart abandonment - an unfulfilled desire, an unmet opportunity to capture consumer interest. As Trend Agitator continues researching ecommerce trends, we're certain it won't be long before this rich opportunity is addressed.
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POPSFacebook's New Ad Platform - It's all about the Consumer Amid all the talk about user created content, the ecommerce potential of social networking sites and why relationships on Facebook are worth $15B, one thing is clear. Marketing gurus are salivating at the potential of monetizing where you and your friends go, shop and interact online. Newly announced Facebooks Ads and Facebook Beacon make consumers more central to this opportunity than ever before.
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POPSMeet Conference | Corporates Still Rule Content Space Although upstart content creators have forever changed the media distribution game, the Forbes MEET conference reveals big corporations still rule the content space with their financial resources, distribution power and marketing platforms. Disney's Bob Iger sums it up.
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POPSFewer Coupons Means Poor Sales for Macys As we track the impact of social networking and advertising strategies in ecommerce, this story in The New York Times about Macy's disaster in cutting coupons makes an interesting read. For this beleaguered retailer, online coupons may offer a cheaper and more rewarding incentive than direct mail.
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POPSResume Trends in the Internet Age In the Internet Age, key words and tagging are an integral part of brand marketing - and personal networking. As Trend Agitator tracks trends in ecommerce, this article serves notice to extend these valuable tools into the resume broadcast strategy.
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POPSSocial Network Technology Enters Business World Social networking technologies like blogs, videos, mashups and wikis are so popular, they'll soon be coming to a workstation near you. The Trend Agitator team has been tracking this uptrend within the ecommerce and consumer sector. Read more on the blog.
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