0
POPSVintage Watches are Big Business Much like an art collection, vintage watches can be big business for their affluent collectors. These high ticket toys are rapidly becoming a seconary - and even primary - investment tool for luxury consumers, particularly because they offer status and functionality as they appreciate. Now that's a timely portfolio building strategy!
0
POPSIndia Prioritizes Branding in Real Estate As India's rapidly growing middle-to-upper consumer segment becomes more brand conscious, the real estate industry prioritizes tone, manner and character when positioning new property developments.
1
POPSMeaning is Currency | Billionaire Strikes for Justice Former Yukos oil billionaire Mikhail Khodorkovsky is on a hunger strike to protest the denial of life-saving AIDS medication to his former lawyer while in prison. This story perfectly illustrates a key social trend we are following at TREND AGITATOR. Meaning has become the new currency as consumers prioritize deeper meaning over wealth to balance their complex lives.
0
POPSSocial Networks impact Brand-Consumer Relationships With new platforms for broadcasting personal opinions, likes and dislikes and product reviews, SNs put consumers in charge of managing the brand-consumer relationship. Now, a bad customer experience potentially reaches 10,000 people and a personal endorsement from a friend could be priceless. As Trend Agitator tracks this fast-moving phenom, expect IT innovation to capture and monetize the SN endorsement opportunity in the near term.
0
POPSRock You Widgets help your site look more like, you! Much like those cute emoticons produced by IncrediMail, RockYou creates tiny personalized widgets that help your social network site look more like, well, you! Wallpapers, graffiti, words and photos are critical to self expression on these virtual billboards. While helping you rock, they're also helping advertisers rock and of course the company's 27-year-old founder who, thanks to new open platform sharing applications, quite possibly rocks the hardest of all.
2
POPSFacebook's New Ad Platform - It's all about the Consumer Amid all the talk about user created content, the ecommerce potential of social networking sites and why relationships on Facebook are worth $15B, one thing is clear. Marketing gurus are salivating at the potential of monetizing where you and your friends go, shop and interact online. Newly announced Facebooks Ads and Facebook Beacon make consumers more central to this opportunity than ever before.
0
POPSSleep Becomes our Most Valued Commodity Foresight experts predict sleep may soon become one of our most valued commodities. In an increasingly stressed, compressed and frenetic world, the luxury of sleep and rest is something consumers are just beginning to understand.
0
POPSDefining the Luxury Consumer | Who Are They? As Trend Agitator tracks the future of global luxury, we note this definitive identity of high-worth consumers as provided by the Luxury Institute: The top 10% wealthiest U.S. Households based on Net Worth 11 million households who can choose to live a 360-degree luxury lifestyle Own 70% of all the wealth in the U.S. Average net worth of $3.1 million Average annual income of $256,000 Earn 45% of the aggregate annual income in the U.S. For most luxury goods and services firms, these are the 20% or less of the clients who deliver 80% of the profits.
0
POPSTom Ford Relies on Intuition and Honesty As business guru Tom Peters accurately predicted, global brands and leading businesses have become more creative and design focused at a time when consumers value innovation, authenticity and excitement more than ever. Iconic creative director Tom Ford shares his insight.
0
POPSBrandertainment Influences Luxury Retail In an era of brandertainment, savvy retailers offer excitement, entertainment and access to unique experiences consumers crave. Trend Agitator is tracking this important phenom thru its blog and clipmarks files.
0
POPSLuxury Brands Are Tastemakers in All Segments Mastery of today's marketplace doesn't just mean category dominance, it requires broad consumer trust. As leaders in luxury like Versace, Ferragamo and Prada explore the domain of transportation and technology, they serve discerning, loyal consumers with fashion-forward offerings in these key segments.
1
POPSHaute Luxuries | No End in Sight As brand strategists track the Trading Up movement, news from the 6th annual Luxury Summit comes as no surprise. The good news is luxury is hot and ever-discerning consumers increasingly reward brands that provide excellence, excitement and access to prestige.
1
POPSNew Luxuries | Technology & Performance brands deliver Luxuries for the new millenium are defined by technology, performance and practicality. Products and services that offer consumers solutions to busy, multi-tasking schedules fit easily into their high-performance, high-impact days. Garments woven with silver provide thermal and antimicrobial benefits. Athleisure footwear provides all-day convenience and delivers on style. Even FedexKinkos provides the one-stop convenience imperative for brand survival in our performance-driven culture. Bookmark Trend Agitator to track emerging brand leaders in these new luxury categories.
1
POPSWedding Lites | Responsible Nuptuals As ecoculture gains momentum, going green influences every aspect of our lives from automotive to shelter to nuptuals. A backlash to Hollywood's cartoonishly lavish lifestyles, consumers favor Small as the New Big. Read more on this trend at http://TrendAgitator.com