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POPSVintage Watches are Big Business Much like an art collection, vintage watches can be big business for their affluent collectors. These high ticket toys are rapidly becoming a seconary - and even primary - investment tool for luxury consumers, particularly because they offer status and functionality as they appreciate. Now that's a timely portfolio building strategy!
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POPSTrue Luxury | When Goods Provide More Than They Cost Tyler Cowen, my fave pop economist, touched on a subject I discussed at last fortnight's Luxury Marketing Council's panel discussion. True luxury in today's segmented economy is absolutely anything that gives back more than it costs. Read his blog for more no-nonsense wisdom on Satanists, weather patterns and the working poor.
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POPSPost Apocalyptic Fear inspires NY Fashion Week Fear and uncertainly are significant motivators in the consumer sector. As Mercedes Benz Fashion Week in New York concludes, we see themes of political and economic uncertainty unfolding, inspiring runway trends and reflecting the collective consumer consciousness.
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POPSThe Future of Flight is Luxury Lounges Continuing our focus on mass luxury this week, here's confirmation that the future of flight is luxury lounges - where pampering amenities rival 5-star hotels and (jet)lag time is upgraded to spa time with the swipe of a membership card.
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POPSMass Luxury A Success Symbol in Emerging Markets As unprecidented wealth builds in emerging markets, a desire for mass luxury increases as an important symbol of success. Apparel, leathergoods, jewelry, cars and exotic pets are quickly becoming the indicators of a life well lived in these rapidly changing communities. Iconic creative director Tom Ford concurs:
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