As marketeers herald the death of traditional segmentation and pursue lively niche strategies, Body Shop founder Anita Roddick's passing serves as an opportunity to acknowledge this early pioneer of underserved markets. By fusing her autodidactic understanding of commerce with passionate social activism, she demonstrates that in corporate life doing good can truly lead to being good.
As ecoculture gains momentum, going green influences every aspect of our lives from automotive to shelter to nuptuals. A backlash to Hollywood's cartoonishly lavish lifestyles, consumers favor Small as the New Big. Read more on this trend at http://TrendAgitator.com