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POPSIndia Prioritizes Branding in Real Estate As India's rapidly growing middle-to-upper consumer segment becomes more brand conscious, the real estate industry prioritizes tone, manner and character when positioning new property developments.
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POPSNation Branding | Israel Lays a New Foundation At a networking function sponsored by the Israeli Consulate Bevery Hills a couple weeks ago, distinguished thought leaders and digital media entrepreneurs discussed the important topic of shaping global perception around nation branding. "All it takes is one visit," declared Gilad Millo, Consul for Media and Public Affairs. A deceptively simple strategy, but he may be right - I went last summer and can't stop talking about it.
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POPSBands as Brands | New Deals for New Times In an era of slipping record sales, free downloads and escalating tour costs, bands now have a new brand building strategy. Much like licensing deals used by big brands, these new 360 contracts earn bands a greater share of royalties on the back end - future sales, promotional merchandise, ringtones and VIP concert packages.
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POPSFewer Coupons Means Poor Sales for Macys As we track the impact of social networking and advertising strategies in ecommerce, this story in The New York Times about Macy's disaster in cutting coupons makes an interesting read. For this beleaguered retailer, online coupons may offer a cheaper and more rewarding incentive than direct mail.
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POPSLiving in her Moment Again | Zandra Rhodes Shines On The flamboyant doyenne of the British punk scene, Zandra Rhodes is back in the spotlight with her trademark exuberant prints and new licensing ventures in makeup, bags and jewelry. From pricey furs to disposal chic at Top Shop, her laissez faire illuminates how trading up and trading down works simultaneously in this consumer curated market. See Trend Agitator's Interviews section for our one-on-one chat with the colorful creator.
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POPSTom Ford Relies on Intuition and Honesty As business guru Tom Peters accurately predicted, global brands and leading businesses have become more creative and design focused at a time when consumers value innovation, authenticity and excitement more than ever. Iconic creative director Tom Ford shares his insight.
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POPSMake the Product and Outsource Retailing This is an era of experts and specialists, niche businesses and collaborative partnerships. By focusing business strategy on core expertise and outsourcing the rest, brands are meeting development goals and achieving financial success. As avid trend trackers, Trend Agitator is watching the outsourced upswing closely. Read the blog for more.
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POPSBrand Equity vs Brand Performance - Why Choose? As change agents, brand consultants and strategic visionaries become a de facto part of senior management teams, a new debate emerges about brand equity vs brand performance or merchants vs marketers. This powerful article cuts thru the clutter with finesse.
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POPSShort Circuit | Circuit City's Dangerous Race to Bottom In a dangerous race to the bottom, Circuit City has chosen wage cost-cutting as its profitability strategy. Perhaps they should study Costco's successful formula of fair wage practice, employee-incented productivity and increased operating margins. This insightful article adds that "in almost all industries, productive, higher-paid workers can more than cover the costs of their salaries and benefits, if they are managed appropriately."
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POPSBusiness Success Fueled by Tools & Resources Dreaming about success just isn't enough today, even for innovative visionaries. Without real-world tools and allocated resources growth goals simply aren't a reality. Yet so many business leaders can't seem to take that leap of faith.
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