Either the term Web 2.0 makes your blood boil, or you've taken to throwing it around like a free Google frisbee. If you're in the camp whose collective feeling is one of seething hatred, you may soon find yourself in the position of the people who didn't like mobile telephones being referred to as "cells." It appears that Web 2.0 - the concept and its controversial name - aren't going away.
For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings. While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization (SMO).
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