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POPSEmpathy as marketing tool This should be a natural for mental health pros! We do empathy all the time but do we think about how to use it when promoting our practices? How have you used empathy? What is one thing you could do today to upgrade your branding efforts with this powerful force? Share...
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POPSHow to have Think Skin... and 5 other ways to be more effective as an entrepreneur. What would you add to the list? Get more tips on how to "love" marketing by sending an email to thirstyfish@getresponse.com
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POPSSocial Media can make you famous When we talk about social capital, we are really just chatting about how to be popular, right? Is this the new currency of society and business. If so, how do you do it or can it be done? Your thoughts?
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POPSMake money with Twitter Is it possible? Although the following clips indicate some excellent strategies for making money with Twitter, I think it demonstrates that it is still a social capital game. I don't think that direct sales on twitter, like a newspaper flyer is going to be accepted by twitter followers. Look for returns on your social investment from indirect, sideways sources. For example, I got a recent promotion to a high level web site committee in my company because of my social media know-how. I wasn't looking for that but it has increase my worth with the company and I get to have some social media fun during my normal work day. How cool is that? What monetizing strategies have been effective for you with social media sources like Twitter or Facebook? Share by clicking the comment link or tweet us a reply at http://www.twitter.com/thirstyfishinfo Get more twitter tools at http://socialmediatools.info
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POPSGet more from your blog! How do you use your blog to build your brand and business? Is it basically a promotional extension of your other marketing efforts or is it your primary medium for getting new referrals? Duct Tape marketing for small business folks has 5 suggestions as part of his series of 5 Things for facebook, twitter, etc. Share any blogging tips with us by clicking the comment link or tweet us a reply at http://www.thirstyfish.info
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POPSStart an Artist Salon
According to Wikipedia, a "Salon" is "A salon is a gathering of supposedly stimulating people of quality under the roof of an inspiring hostess or host, partly to amuse one another and partly to refine their taste and increase their knowledge through conversation and readings, often consciously following Horace's definition of the aims of poetry, "either to please or to educate" ("aut delectare aut prodesse est"). The salons, commonly associated with French literary and philosophical salons of the 17th century and 18th century, were carried on until quite recently in urban settings among like-minded people of a 'set': many 20th-century salons could be instanced." If you are trying to market yourself and your creative business, why not start a salon of like-minded folks. The worst that could happen is that you get together and meet other people. Most creative types I know complain that they are isolated. This is part of the job I know but you can correct this problem while offering
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POPSArtists benefit from social media This article caught my eye and while it doesn't have exclusive lists of ways social media can benefit artists, I thought it intriguing. How does social media benefit you as an artist? Do you use it to promote yourself? If so, in what ways and to what success? Click the comment link or retweet to share your artistic social media success tips...
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