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POPSThe Cost of Free... As a child and family therapist, I have played around with the idea of charging for my services, trying to find something this is reasonable and reflects the value of what I offer. Most of this struggle is internal and has changed as I have come to value myself more. There are times that free is appropriate when it comes to the marketing idea of sampling, to increase interest and find new customers. Don't sell yourself short in the process however.
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POPSGet more from your blog! How do you use your blog to build your brand and business? Is it basically a promotional extension of your other marketing efforts or is it your primary medium for getting new referrals? Duct Tape marketing for small business folks has 5 suggestions as part of his series of 5 Things for facebook, twitter, etc. Share any blogging tips with us by clicking the comment link or tweet us a reply at http://www.thirstyfish.info
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POPSRepurposing Content I am continuing my informal series of posts on how to become a better bloggers and when I say "better" I mean "more traffice" and/or "more money." Problogger.net is one of my favs in this area, especially as he talks so much about repurposing your content. Write once and sell it over and over again. This is not the lazy mans guide to blogging, it is the smart mans guide to blogging. PS - I am very aware of the fact that I just posted on measuring the weight of our soul prior to posting about how to be a better blogger. Weird? Yes, but the fish is thirsty for ideas and curious about the world in all it's dimensions.
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POPS10 Myths about blogs As a blogger, I am always intrigued by anything that has to do with blogging. Listen to Scott Rosenberg, co-founder of Salon, to learn some myths you might have about your blog...
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POPSBacklink Authority from Web 2.0 Sites I am doing the 30 Day Challenge on how to set up a successful marketing campaign. The goal is for everyone to make at least $1. That shouldn't be too hard should it? I thought today's entry was very interesting and one that most of us don't us enough when it comes to Google Ranking. There is still time to join... Get more creative ideas for marketing, web 2.0 and life at http://thirstyfish.info