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POPSBreadcrumbz a Featured Android Application The Android Developer Challenge (ADC) is a Google-sponsored program providing $10 million in total awards for the best mobile apps built on the Android platform. The first phase of the ADC is now complete. 50 teams of developers each received a $25,000 award and the opportunity to compete in the second and final round. One of them is Breadcrumbz a mobile application offering a different kind of navigation, using pictures instead of a map.