The article highlights a couple of books with plots that should appeal to boys. It's a pity they're given bright pink covers. Surely that increases boys' resistance to reading, and especially their resistance to reading books with female protagonists. (For more on that, see: http://observer.guardian.co.uk/uk_news/story/0,6903,1494932,00.html and: http://www.readforpleasure.com/2007/09/why-women-read-more-than-men-or-not.html
There's a longer list on the website. The NY Times says 3/4 of young Harry Potter readers are "interested in reading other books." Great--let's make sure they find some good ones!
Kids read if their parents read. And most adults don't read. I found some horrifying statistics on how little people read--and how reading dwindles as people age. Adults actually read less than kids do. Great example, huh? http://www.readforpleasure.com/2007/01/how-much-do-we-read.html
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