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    POPS    5 Big Brands Ruling Desktops
    rccgd
    by rccgd  3-8-2007   
     In branding and marketing products, Apple could be the new Coke. When fanboys are uttering lines from Apple's marketing campaign, like "it just works" or "it's sexy", it's likely that we'll see Apple products (computers) in more homes.
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    POPS    Steve Jobs' iTunes dance
    rccgd
    by rccgd  3-7-2007    1
     I love the brand and the little detail put into each product: the Cover Flow in iTunes, the proximity sensor on the awaited iPhone, the recently featured 2-finger scrolling trackpad viewed at cnettv.com, and even the magnetic power cord. But this DRM-thing...
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