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POPSIntent-Based Search & IR Algorithms Behavior Based Search Bruce says that everybody who does a search will end up with different search results based on their prior search history. Personalization is going to be “web-wide” using third party cookies and things. He provided a specific example of a search for “java”. Some are looking for programming, some are looking for the beverage, and some are looking for travel information. Theoretically, personal search will know that and provide results accordingly. “We can’t search for any term and look at rankings because I can get different results than you for exactly the same query. So that’s going to change a lot,” he says. It doesn’t matter if you’re logged into Google or not. Bruce believes that Google personalized results will be coming out within the first quarter of next year.
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POPSDierrida's Differance I had this exact idea - long before I ever read this! Great minds really do think alike. I'm gonna have to start reading Derrida again.