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POPSEngage or Die From a great new magazine on social media. This new media marketing manifesto by author Brian Solis is sure to galvanize any fair weather web marketer
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POPS An Easter Sermon on Viral Marketing By the inimitable Robert Wright. The ultimate in viral marketing was Jesus’ ultimate sacrifice. Deemed a threat to the social order, he was crucified under Roman auspices. But the Romans forgot one thing: If you face a small but growing movement that threatens the imperial order, you shouldn’t attack the men in ways that help the memes.
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POPSGoogle Skimps on it's own advertising.
I also heard Krispy Kreme donuts don't spend on Advertising. Why spend money, when you get known through word of mouth. It's clear how it works, they sell advertising, and allow those who advertise to create programs that include a google search engine with their own advertising or toolbar downloads.When it all comes down to it. a great product will advertise it's self. Two of the biggest functions of Advertising, seem to be to create salaries for public relations, and marketing executives, and for use as a tax deduction. There comes a point when there is enough liquidity, to pay the tax man continue development, and still give the share holders a significant profit. Why is is an archetype? It illustrates the way some advertising strategies have been almost worthless. Google is having their cart drawn by the horses from whom they already profit. They've learned how to create two links with the one click. I wonder if a Krispy Kreme donut would make it through customs?
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POPSA critical point about freemium To me, this is the most important point about a freemium business model... the cost of developing and rolling out the free version should be treated as a marketing cost that can eventually set the stage for introduction of premium upgrades down the line.
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POPSBreakfast-cereal icons and Trickster figures This month's free piece from Blackwell Synergy -- an exploration of the pressing question, why are breakfast cereals traditionally marketed by such miscreants as leprechauns, thieves, pirates, and outlaw bunnyrabbits? How does this relate to the mythic Trickster figure?
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POPSThe Consumer Trap Excellent review of what looks like a terrific book on the evolution of marketing in developing the modern consumer mindset. Don't buy it! 'Rent' it from the library!
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