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POPSWeb facts erode research “The higher-quality materials are not available to them on or off line,” says Tara Brabazon, professor of media at the University of Brighton. She says that Google in itself is not the problem, but students' over-reliance “on any single platform or media ”. But US research suggests that academics may struggle to undo such behaviour. “It is too late to reverse-engineer deeply ingrained habits, notably an uncritical trust in branded search engines to deliver quick fixes.”
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