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POPSSimplified Online Marketing Focus on having an active online presence where customers can find you, and then engage your customers in conversations online.: - select a few tools that fit your business and your customers, build your online presence, and develop relationships with current and potential customers through conversation. - Contribute useful information to the online communities. Like the best in-person networking, online relationships will connect you to new business opportunities - Don't try to do it all. What will customers think when they find that you have dozens of profiles, but they are mostly inactive and un-updated? (Online marketing feels like a moving target. Just as soon as you get a website, the experts say you need a blog. Then it's pay-per-click ads, then it's something else.)
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