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POPSIs Google the New Yahoo!? Google is a monster when it comes to syndicating its ads on third-party sites. AdSense revenue, which accounts for more than a third of the company's total revenue with its presence on sites like News Corp.'s (NYSE: NWS) MySpace, CNET (Nasdaq: CNET), or Time Warner's (NYSE: TWX) AOL and CNN.com, climbed 37% higher this past quarter at Google. That compares to a 13% year-over-year dip in affiliate revenue at Yahoo! during the same period. Google has also been growing beyond the clickthrough, whether it's through impression-based display advertising or expanding its action-based affiliate program spots. There is also the monetization of the fast-growing YouTube. Is revenue growth going to decelerate this quarter? Definitely. Is it going to slam on the brakes and go in reverse? This isn't Crazy Taxi! The comScore data pegged Google's click growth at just 25% this past quarter, but Google's top line actually soared 51%.
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POPSHow Google Works
And Google's market share is growing; a year ago, it was 36.5%. The same survey indicates that Americans conducted 6.6 billion searches online in April, up 4% from the previous month. Google sites led the pack with 2.9 billion search queries performed, followed by Yahoo sites (1.9 billion) and MSN-Microsoft (858 million). This growth is driven by scalable technology. As Google noted in its most recent annual report filing with the SEC: "Our business relies on our software and hardware infrastructure, which provides substantial computing resources at low cost. We currently use a combination of off-the-shelf and custom software running on clusters of commodity computers. Our considerable investment in developing this infrastructure has produced several key benefits.It simplifies the storage and processing of large amounts of data, eases the deployment and operation of large-scale global products and services, and automates much of the administration of large-scale clusters of computer
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POPSOn internal Project Management tools at Google Baseline Mag is a great Project Management resource for those who are keen on the subject. I also like Gantthead very much. A more traditional project tracking application would use a form to make users plug the data into different fields and checkboxes, giving the computer more structured data to process. But instead of making things easier for the computer, Google’s approach is to make things easier for the user and make the computer work harder. Employees submit their reports as an unstructured e-mail, and the project tracking software works to “understand” the content of those e-mail notes in the same way that Google’s search engine extracts meaning from Web pages. Those project tracking reports go into a repository—searchable, of course—so that managers can dip in at any time for an overview on the progress of various efforts. Other Google employees register their interest in a project they want to track, regardless of whether they have any official connection to that proje
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